SEALY
MEDIA
PRINT / IN-STORE SIGNAGE
ROLE
CONCEPT / COPYWRITING / CREATIVE DIRECTION
AGENCY
LEO BURNETT
What makes one bed better than the other? When you’re lying down on them in the showroom, they all feel great. But there are differences. Rather than just talk about them, Sealy decided to pull back the covers, or in this case, open up their mattresses to show consumers why nothing compares to sleeping on a Sealy.