ALDI
MEDIA
DIGITAL (BANNERS) / SOCIAL
ROLE
CONCEPT / COPYWRITING / CREATIVE DIRECTION
AGENCY
DIGITAS
When it comes to grocery stores, there are plenty out there. You've got gourmet, the big chains, the mom & pops, and the great value stores to choose from. ALDI is in the latter. And despite having a store full of quality meats, produce, everyday essentials, snacks, and some extras for a lot less than you'll find elsewhere, its sales were lagging. It was in need of some ALDItude and that's just what we infused it with across multiple channels, including social.