AMERICAN EXPRESS
MEDIA
TV / VIDEO / RADIO / EMAIL (CRM)
ROLE
CONCEPT / COPYWRITING / CREATIVE DIRECTION
AGENCY
DIGITAS
On the Consumer side, I promoted the Platinum, Gold, Green, and Blue Cash Preferred Cards. Each offered their own unique benefits, perks, and credits on travel, dining, and everyday purchases.
On the B2B side, I communicated with Program Administrators of their company's Corporate Card program educating them on the benefits, resources, and services the program offers.
GOLD CARD TV
PLATINUM CARD VIDEO
