DOVE
MEDIA
PRINT / DIGITAL / PATIENT EDUCATION / COLLATERAL
ROLE
CONCEPT / COPYWRITING
AGENCY
CULT HEALTH
Dermatologists always thought highly of the Dove Sensitive Skin Beauty Bar but it wasn’t what they were initially recommending. We set out to change that by renaming the “Beauty” bar with other words that aptly explained the science that makes Dove a better choice than its competitors. This new awareness helped doctors see the Dove Sensitive Skin Beauty Bar as the regimen before the relief.
THE DOVE DIALOGUE TOOL
Since medical school, breaking down the simple science of surfactants, lipid defense, and skin benefits hasn’t truly been provided, until now.
• Tabbed sections offer selective learning for Dermatologists and patients to review topics of immediate interest
• This tool will break down the science of Dove in simple, visual terms for patients to understand and for Dermatologists to brush
up on.
