LUCKY STRIKE
MEDIA
PRINT / OUTDOOR
ROLE
CCONCEPT / COPYWRITING / CREATIVE DIRECTION
AGENCY
G2 BRANDING & DESIGN
Raise your hand if you’ve heard of snus? It’s a refrigerated-fresh tobacco pouch and it’s enormously popular in Scandinavia. Lucky Strike was new to the market and needed to make a bold introduction. We came up with a campaign highlighting Scandinavian facts using their iconic tin as the driving visual.