IMPERIAL TOBACCO CANADA
MEDIA
DIGITAL / CRM
ROLE
CONCEPT / COPYWRITING
AGENCY
G2 BRANDING & DESIGN
Generating interest in a new employee-only intranet site is no easy task. This renaming and rebranding effort began with a slow build of one email blast per week teasing the launch of the new site. After six weeks of anticipation, the new site launched and received positive reviews. Participation within the first week of launch was close to 100%.