FOOD INDUSTRY CRUSADE AGAINST HUNGER
MEDIA
PRINT / IN-STORE SIGNAGE
ROLE
CONCEPT / COPYWRITING
AGENCY
LEO BURNETT
For many, basic food staples are a given. Unfortunately, for some they’re a luxury. Food Industry Crusade Against Hunger wanted to bring that awareness to grocery shoppers as they were in the check-out lines. By simply adding $1, $3, or $5 to their bill, they could help feed the hungry.