CAMPBELL’S
MEDIA
COLLATERAL
ROLE
CONCEPT / COPYWRITING
AGENCY
TMP WORLDWIDE
Recruiting college graduates, particularly those with business degrees, to work for blue-chip companies has become increasingly more competitive in recent years. Campbell’s, with its stellar reputation as a leader in the food industry, is able to attract top talent due in large part to its Financial Management Associates Program. We developed a collateral piece that highlighted the numerous opportunities for career growth across all divisions within the company.