NUTRILITE
MEDIA
PRINT
ROLE
CONCEPT / COPYWRITING
AGENCY
TBWA\WORLDHEALTH
When you see an ad for a health supplement, you know it right away. Someone is either hiking, biking, paddling, etc…doing something that shouts healthy living. But because that’s so expected, no one pays attention to it anymore. To break through the clutter, we tried a fresh approach that looked more like fashion advertising than health supplements.