I grew up in Miami, or as some people in New York say, the sixth borough. And like the Big Apple, there were many cultural influences that helped shape the way I view the world. Through this lens is how I approach every creative assignment I touch - in my thinking and in my writing.
After discovering an advertising degree from the University of Florida wasn't going to land me a job in an agency creative department, I went back to school in Atlanta, GA at the Miami Ad School @ Portfolio Center. There, in less than two years, I had put my book together and was now ready to jump into the deep end of the fast-paced advertising world. I started my career at Leo Burnett/Chicago. In the 4 1/2 years I spent there, I learned a lot, but like any junior copywriter, I had reached that point where I was ready to move on. I thought freelancing would be fun and did that for a while at various Chicago shops. Then I had an epiphany and decided I wanted to take a break from advertising. So I did and went traveling half way around the globe. About two years later (when I used up all my savings) I was ready to strap my advertising thinking cap back on again and restart my career. I freelanced here and there in Chicago and then took a full-time position in Dallas, TX at Publicis. Met some great people, did some really good work and had a fantastic time there. (On a side note, the Sixth Floor Museum is a must see). As much as I enjoyed living and working in Dallas, New York was on my mind. I couldn't shake the feeling, so rather than fight it, I embraced it. I moved to New York and began freelancing at agencies all over the city. Eventually, I took at job at G2 (now Geometry Global) working on whatever came across my desk. I went back to freelancing after about a year. I positioned myself as "have brain, will travel". I went from agency to agency, some stays longer than others and worked on projects ranging from new business pitches to name ideation and everything in between. The variety was great but I wanted more. I wanted creative ownership of projects from start to finish on a regular basis. Freelancing, I learned, can provide many things but that's not one of them. Taking a full-time job was the only way I knew to make that happen. So I did. After recently spending close to a year at Digitas working on the American Express account, Iām ready for a new challenge. For the moment, I've returned to freelancing. But I'm not satisfied. I want more.
There are many chapters in my story that have yet to be written. For the next one, I'm ready to apply my way of looking at the world and the style in which I express it to whatever creative briefs are thrown my way.
You can reach me: 917. 517 .1059